In the new digital economy, business research and intelligence takes on new meaning to enterprises and leading organizations as they leverage data and modern technology, such as artificial intelligence, big data, and analytics, to drive innovations, expand into new markets, improve customer experience, and increase profitability.
Business research and intelligence is a process that focuses on analyzing large volumes of data
to enhance the decision-making ability of executives. It involves using technology, tools, and effective practices to gather and analyze raw data to provide actionable insights.
In this article, we take a look at business research and intelligence and why it is an indispensable asset for a modern organization.
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